Connecting Finance Leaders with Your Solutions

Build Trust. Spark Engagement. Drive Results.

Independent, expert-led keynotes and panels designed to engage CFOs and senior finance leaders without sales pitches.

We help you build credibility, deepen relationships and maximise ROI at every event.

Trusted by Leading Organisations

Testimonial:

“Amna brought her deep industry expertise and a unique perspective to the panel discussion, sparking dynamic conversations among the attendees. She engaged the audience, making the session come to life and resulting in strong feedback.”

“With Amna on our panel, the depth of the conversation reached new heights. Her expert knowledge and eloquent delivery inspired both the audience and fellow panelists. We received remarkable feedback thanks to her involvement.”

Why Financial Software Vendors Trust Amna Zaidi for High-Impact Thought Leadership

Finance Leaders Value Insights They Can Trust, Not Sales Pitches

Finance decision-makers are wary of vendor-driven sales messaging. Amna Zaidi elevates your event with independent, vendor-neutral thought leadership that builds trust, engages CFOs and strengthens connections after the event. Sponsors benefit from high-value discussions that position their brand as an industry leader.

Boost Event Credibility and Sponsor Satisfaction

Invite Amna to speak at your lead-generation events and turn passive attendees into engaged decision-makers. Her expert-led keynotes and panels spark high-value discussions that boost event credibility, build trust with finance leaders and maximise sponsor impact.

Stronger Brand Positioning and Lead Generation

Stand out as a trusted voice in finance transformation by delivering expert-led discussions that truly resonate with finance leaders.

Amna’s vendor-neutral insights draw senior decision-makers, boost event impact and foster meaningful post-event connections.

Strengthening Customer Relationships Through Strategic Insights

Long-term success is not just about acquiring leads. It is about building lasting relationships.

Amna’s thought leadership helps finance leaders see the bigger picture, build trust, deepen engagement and strengthen the value of their technology investments.

Meet Amna Zaidi

Your Finance Transformation Expert

With over 20 years of experience in finance transformation at leading organisations such as NatWest/RBS, Deloitte, and Lloyds, Amna Zaidi is an internationally recognised thought leader in finance transformation, negotiation, and leadership.

Her Credentials:

With a gift for simplifying complex financial challenges, Amna Zaidi delivers thought-provoking, actionable strategies that finance leaders trust. Her independent, vendor-neutral approach makes her the ideal speaker for finance events seeking real impact, not sales pitches.

Services

High-Impact Keynotes

Thought-provoking talks on finance transformation, decision-making, and ROI maximization, designed to challenge conventional thinking and provide actionable insights.

Engaging Panel Discussions & Fireside Chats

Expert-led discussions that encourage audience participation. And provide real insights on finance transformation, leadership, and innovation.

Strategic Thought Leadership Sessions

Vendor-neutral keynotes designed to help finance leaders solve transformation challenges.

Marketing & Event Engagement Support

Enhance your event’s credibility with expert-led insights that resonate with CFOs and finance professionals.

ROI & Value Positioning for Financial Software

Helping software vendors articulate the strategic value of their solutions to finance decision-makers.

Case Study

How Amna Zaidi Elevated Pleo’s “Beyond” Event?

When Pleo, a leading expense management software provider, needed an expert to address the challenges of modern financial control, they turned to Amna Zaidi. Her session, “Striking the Balance Between Trust and Control,” delivered actionable insights that resonated deeply with finance leaders.